PPAI Readies For More Outreach, Conversations With Legislators
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For more than 20 years PPAI has had a strong lobbying presence in Washington, D.C., which has grown even more robust in the past eight years with the Association’s Legislative Education And Action Day (L.E.A.D.) on Capitol Hill. In today’s Connections blog, PPAI President and CEO Paul Bellantone, CAE, talks about what PPAI has worked for and achieved in this area—and what’s next. Read more here. |
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Leading Economic Index Shows Continued Growth
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The U.S. economy is forecast to continue showing moderate growth in the near term despite a decline in December. A report from the Conference Board says the Leading Economic Index for the U.S. fell 0.2 percent in December to 123.7, following 0.5-percent increases in November and October.
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Most CMOs Aligning Business Goals To Customer-Centric Strategies
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Among marketing leaders, more than 90 percent are shaping their initiatives and business goals to a more customer-centric framework, reports the Korn Ferry Institute’s 2016 Marketing Pulse Survey. Korn Ferry surveyed more than 480 chief marketing officers (CMO's) to identify challenges in the marketing landscape and the issues affecting their positions and strategies.
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The Premier Group Adds alphabroder, High Caliber Line To Its Membership
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Suppliers alphabroder (UPIC: BRODER) and High Caliber Line (UPIC: HCL) have joined the Premier Group, a member-driven alliance of more than 75 suppliers and independent distributors dedicated to improving business relationships through networking and sharing best practices.
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The Year’s Top Promos Featured In PPB’s February Issue
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PPB’s February issue gives readers an inside look at what made these 21 promotional campaigns the big winners of the 2016 PPAI Pyramid Awards, recently announced at The PPAI Expo. Also, see what’s trending in fresh promotional ideas and products for restaurant and bar clients, and those clients who are looking for eco-friendly solutions in hard goods and apparel. Also, find out about the five workplace trends to watch in 2016 and key lessons that can help young businesses stay on track. Read the February issue on your laptop or mobile device and start your print subscription today.
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Decorating Trends, Industry Fundamentals And More In PPAI Webinar’s Series
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In February and March, PPAI’s webinar series is focusing on decorating trends and the fundamentals of the promotional products industry, including product responsibility and customer relationship management. The Association’s education schedule features a wide range of ideas, updates and other topics important to promotional products industry practitioners.
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Leading Promotional Products Companies Adopt PPAI Code Of Conduct
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More than 1,150 of the promotional products industry’s most well-respected companies have adopted the PPAI Code of Conduct, the tangible presentation of what they are doing to meet the expectations of end buyers for product safety, social and environmental assurances.
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Distributors Set Themselves Apart With PPAI’s PSA Program
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PPAI’s Product Safety Awareness (PSA) program offers distributors a differentiation opportunity as their clients’ brand steward. The program is designed to foster an industry-wide commitment and culture where companies are not only aware of product safety but engaged in the discussion. Knowledge of their obligations and responsibilities under the law will provide distributors the opportunity to offer additional value through brand protection by mitigating risks.
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Hub Pen Company (UPIC: HUBPEN) has added Timothy Fox to its team of inside sales representatives. Fox will be representing Hub Pen with its distributors in the Southwest. He comes to the Braintree, Massachusetts supplier with a diverse background, serving customers at Santander Bank and supervising facilities operations at University of Massachusetts, where he was a student of management and economics.
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Bentonville, Arkansas-based supplier Outdoor Cap Company (UPIC: OUTD1200) has brought Michael Kogutt, MAS, on as director of sales–promotional products. Kogutt will be responsible for leading the company’s sales force of 20 multi-line sales reps, growing national and key accounts, and driving overall revenue growth for the company’s promotional products division. He has spent over 30 years in the industry, most with Dart Manufacturing Company, where he started a promotional products division.
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Showdown Displays Announces Sales Award Winners
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During its national sales meeting at The PPAI Expo, supplier Showdown Displays (UPIC: SHOWDOWN) announced its 2015 sales award recipients. The Minneapolis, Minnesota company recognized its independent sales representative and factory sales representative of the year.
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The Top Campaigns Of The Year
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When creativity, imagination and inspiration are matched with perfect products and flawless execution, the resulting campaign can spark spectacular success for the client—and the distributor and supplier partner. Last month, at The PPAI Expo, PPAI presented its coveted PPAI 2016 Pyramid Awards to 29 companies to recognize outstanding promotional campaigns in nine program categories.
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Dishing Out Successful Promotions
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Bars and restaurants fight for loyal patrons with every happy hour, holiday promotion and grand opening. Promotional products are an ideal way to keep customers coming back, but getting the right products into the right hands is the first step to serving up success.
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A Refreshing Approach To Catalogs
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Few companies see the glass as half full the way that Etching Industries Corp. does. Established in 1979 as a promotional supplier of decorated wine and spirit bottles, Indianapolis, Indiana-based Etching Industries (UPIC: ETCH0001)—also known as Etching Wines—narrowed its focus to wine bottles and related products after it was acquired in 2013 by the St Regis Group of Companies, simultaneously expanding its portfolio of products.
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Goin’ To The Chapel
Market to Market in April says ‘I do’ to the wedding industry. Distributors, if your clients are wedding-focused vendors or retailers, share your top tips on making their events and promotions successful with promotional products. Suppliers, submit images and descriptions of products that wedding-industry end users will walk down the aisle for. Deadline for submissions is February 5.
Getting Ready For Golf Season
In April, Editor’s Picks celebrates golf products. Suppliers, please send product descriptions and high-resolution images. Distributors, please send case studies from golf-related promotions. Deadline for submissions is February 5.
What Do Women Want (To Wear)?
It’s all about the fairer sex in April as Editor’s Picks covers the latest in ladies’ promotional clothing. Suppliers: Please submit high-resolution images and descriptions. Distributors: Please send case studies. Deadline for submissions is February 8.
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A Distributor Asks: As a Baby Boomer, how can I best engage with Millennial buyers? What strategies have other distributors found to break in with this generation?
Email your answer along with your name, title and company name to Question@ppai.org by February 8 for possible inclusion in an upcoming issue of PPB magazine.
Need peer advice? Send your question to Question@ppai.org.
Read the answers to each month’s question here.
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